Working alongside the great people at 72andSunny, Zambezi helped create the multi-platform TAKE OVER campaign for 2K’s best-in-class NBA 2K10 video game. Which leaves only one question: How Will You Take Over?

Comcast needed more customers in the Pacific Northwest. So we borrowed a Portland Trail Blazer to demonstrate that glorious moment when your high-speed Internet, HD cable, and FIOS phone service gets installed. TV, Radio, Web, DM, Print and Outdoor drove acquisitions.

HOPE stands for Helping Other People Everywhere, and their mission is to bring artists and media to places in need. Namely, in Africa, but HOPE is also branching out to other continents as we speak. Zambezi designed hopeartists.org and is agency of record for HOPE.

Comically dressed as history’s greatest minds, Kobe Bryant proves that his game – and his sneakers – are pure genius. Through the eyes of a precocious youngster, the public sees Kobe as they never have: poking fun at himself, wearing the lightest shoe ever made, and dunking in tights and topcoat.

Designed by the subversive art sensation Shepard Fairey (Obey), the KB24 crest is equal parts royal mark and hip-hop street branding. This spot brings the Crest to life in rich, textured, 100% CG – and welcomes visitors to the doorstep of KB24.com.

To shorten the bridge between fan and athlete, we built a robust, design-driven site for Kobe Bryant. Results: 14 million visitors in year one. _AdWeek_ calls it “a new form of street/retail culturetisement.” _Sports Business Radio_ calls it “the best athlete web site on the planet, bar none.”

It’s the 60^th anniversary of Lakers franchise. L.A. has seen 8 MVPs, 14 championships and 28 conference titles. Who better to commemorate the journey than the fans? This piece uses famous fans and regular joes to strike all the notes: laughter to goose bumps. Happy 60^th, Purple-and-Gold.

STAPLES Center was about people-watching, not basketball. The Clippers were closing a long-time gap in stature. “Lights Out” put the focus back on the court, literally, and addressed the business problem at every level of the franchise.

Each preseason, the Lakers play games in satellite markets. It’s the one chance for fans in Vegas, Honolulu, and San Diego to see the team up close. How do you aggrandize an exhibition game? With a nod to Depression-era boxing flyers of course. Print, TV, Radio, and Outdoor drove the campaign.

The postseason is a time for civic pride. It is not a time for empty seats. And even Lakers fans need a push sometimes. This work sought to galvanize Lakerheads in LA, reminding them of the importance of the Playoffs, and driving them to the box office.

This is one of Zambezi’s first spots, and it remains close to our hearts. The Make-a-Wish Foundation is about making wishes come true for children in need. Featuring those children, and a message of hope, this spot explores the power of a wish, and what it is capable of. As long as we believe.

”Freaks of Nature” brand positioning injects crucial youthfulness, while claiming a place for Teva as the left-of-center outdoor performance brand.

Teva is the Hebrew word for nature. And Teva is a great company. But we had to break the bad news to them: no one knows how to pronounce their name. Then we made this commercial, playfully personifying nature, and addressing the pronunciation debate. (btw, it’s “Tev-uh”).

TNT covers the NBA like no other. But the season launches during October/November; the loudest time on the sports calendar. To rise above the noise and get fans ready for hoops again, we pulled the curtain back on one of the top off-season mysteries: Kobe’s switch to jersey #24.

There are 1,000 brands in the energy drink category, with – on average – one new brand launched each day. Upshot is the smallest, and the strongest. But it needed impactful, memorable creative to break through. Print and outdoor uses minimal design, drawing parallels to tactile, visceral objects.

Upshot has 200 mg of caffeine in 2.5 ounces That’s strong. So who really needs to stay awake? Who needs to minimize their bathroom breaks? We thought long-haul truck drivers might be interested. So we created breakthrough spots and ran ‘em on XM Radio’s overnight trucker shows.

It’s the most compelling debate in sports: Kobe or LeBron? With the NBA Playoffs in full swing, the debate reached a fever pitch. This campaign – via TV and digital – shined a light on the fans. And whether Kobe is your guy, or LeBron is your guy, one thing’s for sure: They both get their vitamins.

When LeBron was knocked out of the playoffs, Dwight Howard took center stage and wanted his own vitaminwater love. In this TV spot, Dwight uses the same debate format, with one small difference: instead of using fans to expound on his greatness, he uses himself.