
Zambezi purveys creativity to help our clients solve their business problems.
Built for the new media age, our staff is intentionally crossbred, including talent from the powerhouse ad agencies, feature film production, identity and design, corporate marketing departments, grassroots and public relations.
The Zambezi process is unique. We start from scratch, isolate the need, kill off the excuses, and then we collaborate to solve.
Our clients include the Los Angeles Lakers, the Portland Trail Blazers, Kobe Bryant, Teva, Comcast, Mattel, and others.
Here’s a sampling of what we do.
Zambezi
615 Hampton Drive
Suite #A311
Venice, CA 90291
Chris Raih
Managing Director
Office: 310.450.6800
chris@zambezi-la.com
Physics World - Einstein Gets in The Zone 5/1/2008
Entertainment Tonight - Genius Campaign Behind the Scenes 3/24/2008
AdWeek - Site Scores Image Points for Kobe 3/10/2008
Sports Business Radio - Genius Campaign Launches 3/8/2008
Forbes.com - Kobe Bryant Taps Zambezi Ink for Sneaker Campaign 3/3/2008
Sports Business Radio - Zambezi is Here 4/28/2007
Dime Magazine - KB24.com is Bananas 12/1/2006
Sports Shooter - Lakers Lights Out Puts the Light Back on the Court 11/16/2006
Brian Ford, Creative DirectorBrian worked as a hat for 8 months in Belize before landing a job at Wieden + Kennedy in Portland, OR. The year was 1996. Leaving a life as a fedora behind, Brian spent the next decade in four jobs at W+K, the last seven years as a copywriter. Companies like Nike, Miller High Life, Starbucks and Powerade were virtually unknown until Brian stepped in. Now they are some of the largest companies in the world. That is no coincidence. Neither is rolling six straight Yahtzees, but that’s the way Brian works. He’s the creative director and hypothalamus of the company, which means he controls nothing. Brian gets bored of looking at words, so he shoots his Super8 camera and sometimes, on those lonely, bitter cold nights in Los Angeles, he dreams of the glory days when he was a hat.
Chris Raih, Managing DirectorChris is from Minnesota, and normally that’s a conversation-stopper, but his 6’5” frame and fluffy blond hair simply won’t allow it. There’s too much more to tell. Like the fact that he could run a company from a cave without air or water and still make the Fortune 500. And the cover of MAD magazine. Would you like to hear about his social capabilities? Diverse. Full of colloquialisms and kindness, but he’s equally liable to blindside you with a knock-knock joke or Trebekish trivia. His sketchy past includes time at Fallon working on United Airlines and BMW, followed by the Wieden + Kennedy years cranking on Nike, most notably on the basketball account. Today, Chris runs the day-to-day operations at Zambezi, and at night he’s with his best gal, Jean, and their lovely, albeit lazy, newborn daughter Madeleine. All business calls should go to Chris, as he is the undisputed Grand Poobah of Zambezi. He insists on dry ice for his entrance to the office every morning.
Eric Marentette, Interactive DirectorEric is too nice. You might say, is there such a thing? The answer is yes. And his name is Eric. Call him sometime at like, 3am on a Tuesday. You’ll see how nice he is. So nice. If you’re a sports fan, especially a Portland Trail Blazers fan, you may know Eric from the insanely comprehensive blog he wrote for a number of years with the Oregonian. Or not. Moving on. What you need to know is that there is no cage within our current technology that can contain Eric. His knowledge in sports and vegan food is intimidating. As is his zest for life. Eric runs all the online sites and activities for Zambezi, including KB24.com. He summers in Hamburg.
Ian Noe, Creative DirectorIan invented sound, light and technology, despite his own aversion to all three. Before Zambezi, Ian worked for many moons at Luma Pictures, a visual effects company. His knowledge in this field, as well as many others, is stunning. Many assume he is a cyborg, but that hasn’t been proven. Conclusively. He currently serves as the creative directing protocol droid at Zambezi, specializing in art direction, editing, filming, music and design. Ian has 27 cats. All of them nameless.
Josh Hersko, Executive ProducerJosh wants you to know that he’s from New York and Jewish. Now that those are out of the way, let it be known that Josh is actually a devout Presbyterian and has never even been to New York. Weird. Aside from pathological lying, Josh’s past includes producing everything from music videos to South Park to blockbuster films. However, during his hiatus from the Hollywood life, Josh had a revelation. He hated movies. And music videos. So he switched gears and landed a plush little gig at Zambezi. Now Josh works as Zambezi’s Executive Producer, overseeing production irrespective of medium. On a side note, Josh can see through walls. Weird.
Comcast needed more customers in the Pacific Northwest. So we borrowed a Portland Trail Blazer to demonstrate that glorious moment when your high-speed Internet, HD cable, and FIOS phone service gets installed. TV, Radio, Web, DM, Print and Outdoor drove acquisitions.
Designed by the subversive art sensation Shepard Fairey (Obey), the KB24 crest is equal parts royal mark and hip-hop street branding. This spot brings the Crest to life in rich, textured, 100% CG – and welcomes visitors to the doorstep of KB24.com.
To shorten the bridge between fan and athlete, we built a robust, design-driven site for Kobe Bryant. Results: 14 million visitors in year one. AdWeek calls it “a new form of street/retail culturetisement.” Sports Business Radio calls it “the best athlete web site on the planet, bar none.”
Comically dressed as history’s greatest minds, Kobe Bryant proves that his game – and his sneakers – are pure genius. Through the eyes of a precocious youngster, the public sees Kobe as they never have: poking fun at himself, wearing the lightest shoe ever made, and dunking in tights and topcoat.
AnthemVideo
Lights Out // Lakers Legion // Preseason // Playoffs
The Lakers lost their groove. STAPLES Center was about people-watching, not basketball. The Clippers were closing a long-time gap in stature. “Lights Out” put the focus back on the court, literally, and addressed the business problem at every level of the franchise.
Video // Print // Collateral
Video // Print // Collateral
Video // Print // Collateral
It’s the 60th anniversary of Lakers franchise. L.A. has seen 8 MVPs, 14 championships and 28 conference titles. Who better to commemorate the journey than the fans? This piece uses famous fans and regular joes to strike all the notes: laughter to goose bumps. Happy 60th, Purple-and-Gold.
Each preseason, the Lakers play games in satellite markets. It’s the one chance for fans in Vegas, Honolulu, and San Diego to see the team up close. How do you aggrandize an exhibition game? With a nod to Depression-era boxing flyers of course. Print, TV, Radio, and Outdoor drove the campaign.
The postseason is a time for civic pride. It is not a time for empty seats. And even Lakers fans need a push sometimes. This work sought to galvanize Lakerheads in LA, reminding them of the importance of the Playoffs, and driving them to the box office.
Print // Collateral
Print // Collateral
This is one of Zambezi’s first spots, and it remains close to our hearts. The Make-a-Wish Foundation is about making wishes come true for children in need. Featuring those children, and a message of hope, this spot explores the power of a wish, and what it is capable of. As long as we believe.
Teeva vs. Tevuh // Freaks of Nature
Teva is the Hebrew word for nature. And Teva is a great company. But we had to break the bad news to them: no one knows how to pronounce their name. Then we made this commercial, playfully personifying nature, and addressing the pronunciation debate. (btw, it’s “Tev-uh”).
Teva needed to get young in a hurry. “Freaks of Nature” brand positioning injects crucial youthfulness, while claiming a place for Teva as the left-of-center outdoor performance brand. Tastefully designed print and collateral re-launch the brand, with hard-to-persuade millenials in mind.
TNT covers the NBA like no other. But the season launches during October/November; the loudest time on the sports calendar. To rise above the noise and get fans ready for hoops again, we pulled the curtain back on one of the top off-season mysteries: Kobe’s switch to jersey #24.
There are 1,000 brands in the energy drink category, with – on average – one new brand launched each day. Upshot is the smallest, and the strongest. But it needed impactful, memorable creative to break through. Print and outdoor uses minimal design, drawing parallels to tactile, visceral objects.
Upshot has 200 mg of caffeine in 2.5 ounces That’s strong. So who really needs to stay awake? Who needs to minimize their bathroom breaks? We thought long-haul truck drivers might be interested. So we created breakthrough spots and ran ‘em on XM Radio’s overnight trucker shows.
Thus begins the much anticipated Zambezi Life Series, Research and Insights, R + I for short. In the inaugural episode Zambezi traveled to the Los Angeles County Museum of Art. Upon returning to Z headquarters each Zambezite scribbled a quick report on what grabbed their art bone.

CHRIS ON ROBERT THERRIEN – UNTITLED, TABLE AND FOUR CHAIRS
This is, in fact, a time machine, turning the viewer into a young child, looping the mind back behind even its first memories.

KEVIN ON ESCALATORS AND ELEVATORS
The giant escalator is a great ride to start the BCAM journey. Loved the monstrous red elevator smothered in Barbara Kruger’s words about consumerism and what not. Note the George Orwell quote, “If you want a picture of the future, imagine a boot stomping on a human face forever.” Touching. Notable re-appropriators of BK’s style includes but is not limited to; David Byrne, David Hockney, and your favorite minimalist skate shop, Supreme. As you can see by Anne from Flickr, the big red elevator lives large as a 21 foot wide, 16 foot high and 9 foot deep space, nearly as big as the guest house I call home. Outside pops up a few beautiful glass doored elevators waiting to transport you to and from the parking bunker. What a ride.




NICOLE ON BASQUIAT – EYES AND EGGS
The Broad Contemporary Art Museum is so good. An impressive array of some of the most iconic artworks in the last 40 years, the collection ranges from the humorous to the meticulously constructed to the conceptual to the downright beautiful. By far my favorite exhibition in Los Angeles. The most inspiring pieces for me were the Basquiat paintings. Interesting color palettes, line qualities, and social commentary. Love that upon first sight there’s a child-like scribble to them but the detail and the emotion come from a very soulful, premeditated place. The Renzo Piano designed space wasn’t too shabby either (that elevator is insane).

JOSH ON JASPER
”Things the Mind Already Knows” The Minimal art movement within Abstract Expressionism, but with conscious control rather than spontaneity. Pretty nostalgic and powerful. Most Americans can identify.

BRIAN ON DAMIEN
Hirst is his name. Doing crazy beautiful butterfly wings that look like stained glass windows is his game. Immaculate.

I am also including a piece that was in between rooms. Just hanging there. All black and shit. Bold. Daring. Retarded.







Le Estate Faire is actually French for eat your fricking face off.
The Minnesota State Fair saw 1,681,678 on its 320 acres last year. And with the great weather, Gnarls Barkley and other attractions, 2008 is looking to set a new record.
Our group of amazingly deft and efficient fried food aficionados made the trip from Edina to the Falcon Heights fairgrounds in a surprisingly short 3 hours. Highlights included an opening ceremony of cheese curds followed by nitrous-frozen-smooth ice cream eaten with a spoon crafted out of powdered suger coated funnel cake. Mixed into those treats were deep fried pickles dipped in ranch and ketchup as a warm up to the pronto pup stand. Moving forward to a bag of mini donuts was a natural progression, which led directly to a 14 dollar bucket of 40 fresh baked chocolate chip cookies dipped in root beer with a side of deep fried Oreo. The final straw was an epilogue of a foot long hot dog as I strolled through the animal birth center. Terrible idea. Probably the worst idea I have had in a really really long time.


Where else can you play the spinwheel for a dollar and get 12.5% odds to septuple your money. At the 1029 Bar that’s where. Where noooobody knooows my name.

Vicki Chrithtina Barthalona
Kevin thayth, “Thith movie wath thomwhat dithapointing.”
The Brain thath, “Woody just went from midnight
to six o’clock.”

Everyone has heard and read enough about Michael Phelps this month, so we’ll keep it short: As you watch his towering performance in Beijing, try to separate the hype from the end result. It’s easy to forget that Phelps (who is represented by friends of Zambezi at Octagon) won his eight gold medals by diving in the water eight times and outswimming the best athletes in his sport. There were no sponsors in the pool with him. NBC did not arrange a headstart. Phelps’ achievements were not pre-ordained. Each win was simply earned by 23-year old kid with the heart of a lion. Good on you, Mike.

But could you tell me the way to the library?

Kevin says, “If you took Charlie Kaufman, made him drink 20 High Lifes and hit him on the head with a shovel he would have written a movie about writing a movie and that movie would have been called Tropic Thunder.”
The Brain says, “Simple. Jack.”

Grab it soon.